A launch with a date
The film is boarded, built and delivered in about 15 days, with the deliverable list agreed before anything renders.
08 · Service
CGI product films and CGI ads
A CGI product film is a launch or brand film rendered entirely in computer graphics. The product, the scene and the camera are all built in 3D, so there is no shoot day, no studio rental and no reshoot when the packaging changes. We plan each film shot by shot, render it, and deliver masters plus the cutdowns each channel needs.
Who it is for
When this is the right call.
A scene that cannot be shot
Inside the product, a part coming apart into its pieces, a place the product cannot physically go. Environments are built from scratch.
Packaging that is still changing
A label or colour that changes late is a re-render, not a reshoot.
Ad creative for one channel
Built for the placement it will run in, in the ratio and length that placement needs.
What you get
What's included.
- Launch films and brand films
- Ad creative built for a specific channel
- Scenes and environments built from scratch
- Sound-ready masters and cutdowns
Selected work
Made in this service.
Every frame was built in 3D. None of these products were photographed.
SILVANO
Liquid Death
Valentino
Nasher Miles
Bellavita
Medixora
How it runs
Four steps.
01
Brief
Product, brand assets, references and the deliverable list, agreed up front so the film is scoped before it is boarded.
02
Board
The film planned shot by shot before anything renders: what the camera does, what the product does, and in what order.
03
Build
Modelling, lighting and animation, revised against the approved look. The two included revisions happen here.
04
Deliver
Masters, sound-ready, plus every cutdown in the brief.
What we need from you.
- The product, or its artwork and specs if it does not exist yet.
- Brand assets.
- References for the mood you want.
- Where the film will run, because that decides the ratio, the length and the cutdowns.
What you receive.
- Sound-ready masters.
- Cutdowns for each channel in the brief.
- 9:16, 1:1 and 16:9 where the placement calls for them.
This service is often paired with 3D Animation and 3D Modeling.
Questions
Asked before every brief.
The answers below are the ones we give on a first call. The full list is here.
How long does a CGI film take?
About 15 days from start to delivery. The board comes first, so the sequence is settled before rendering starts.
Do you need a physical product?
Not always. The model is built from artwork, dielines and specs, which is how a product can be shown before it has been manufactured. If the product exists, it comes with the brief, along with your brand assets and references.
What if the packaging changes after we start?
It is a re-render. The label and materials live on the model, so a late change to artwork does not mean starting over, and never means a reshoot.
Can you build the environment too?
Yes. Scenes and environments are built from scratch, so the product can be placed anywhere the film needs it.
What do you deliver?
Masters that are ready for sound, plus every cutdown in the brief, sized for the placement.
Everything else
The other services.
Start a project