A range with many SKUs
One model, then a colourway or finish swap per variant. No shoot for each one.
06 · Service
3D product rendering and modelling
3D product rendering starts with an accurate digital model of your product, built from artwork, dielines and specs. Once it exists, every render, animation, colourway and listing image comes from the same asset, and the model is yours to keep. We build the geometry to spec and develop the materials until the render reads as the real object.
Who it is for
When this is the right call.
A product that does not exist yet
Built from CAD, artwork and specs, so it can be shown before it is manufactured.
Stills, film and listing images from one source
The same asset feeds the product page, the listing and the ad, so they agree with each other.
You want to own the asset
The model is handed over at the end. Whatever comes next can be built on it.
What you get
What's included.
- Accurate geometry from artwork and specs
- Materials that read as real under any light
- Colourway and variant swaps without a reshoot
- Files you keep
Selected work
Made in this service.
Every frame was built in 3D. None of these products were photographed.
Zivanche
Multetag
MD Computers
Sleepnovaa
How it runs
Four steps.
01
Reference
Artwork, dielines, specs and physical samples where they exist. The more exact the reference, the more exact the model.
02
Model
Geometry built to spec, not eyeballed: proportions, edges and details as the product is made, not as it looks in a photo.
03
Materials
Look development until the material reads as the real object under any light: glass, metal, leather, liquid, fabric.
04
Handover
The model is yours, ready for whatever comes next: renders, animation, colourways.
What we need from you.
- Artwork and dielines.
- Specs and dimensions.
- Physical samples where they exist.
- Brand assets, so materials and colours match the real product.
What you receive.
- The model, handed over.
- Materials developed so it reads as real.
- Renders, animation and variants built after that come from the same asset.
This service is often paired with 3D Animation and CGI Animation.
Questions
Asked before every brief.
The answers below are the ones we give on a first call. The full list is here.
Who owns the 3D model?
You do. The modelling service ends with a handover: the model is yours, ready for whatever comes next.
What do you build the model from?
Artwork, dielines, specs and physical samples where they exist. Geometry is built to spec, not eyeballed from a photo.
Can one model produce every variant?
Yes. A colourway, finish or size is a swap on the same model, so a range with many SKUs does not need a shoot per SKU.
What is look development?
The work on materials and lighting until the render reads as the real object: the way glass, metal, leather or liquid behaves under light.
Can the model be used for animation and listing images later?
Yes. That is the point of building it once. Every animation and listing image after that comes from the same asset.
Insights
Read before you brief.
Everything else
The other services.
Start a project