A brand starting from nothing
Identity, logo system and rules, built together so they agree with each other from day one.
01 · Service
Brand identity design
Brand identity is the logo, the type, the colour and the rules that keep a brand consistent once more than one person is making things. We develop distinct routes, take one to a full system, and write the guidelines so someone outside the room can apply them. You approve one route before the system is built.
Who it is for
When this is the right call.
A logo that was never a system
Type, colour and layout rules added around a mark that has been used ten different ways.
Packaging and collateral drifting apart
Direction for packaging and collateral, so the shelf and the feed look like the same brand.
A team that needs rules, not a mood board
Guidelines written so someone outside the room can apply them.
What you get
What's included.
- Logo and identity systems
- Type, colour and layout rules
- Packaging and collateral direction
- Guidelines a team can actually follow
Work samples
Ask and we'll send them.
Our published portfolio is 3D and film work. Branding samples exist but are not on the public site yet. Tell us what you're building and we'll send the relevant ones.
How it runs
Four steps.
01
Discovery
Who the brand is for and what it has to stand next to, on the shelf and in the feed.
02
Routes
Distinct directions, not three versions of one idea. You choose one.
03
Refine
The chosen route developed into a full system: logo, type, colour, layout.
04
Guidelines
Written so someone outside the room can apply it, with source files.
What we need from you.
- Who the brand is for and what it sells.
- What it has to stand next to.
- Anything that exists already: a mark, a name, packaging, a site.
What you receive.
- The identity system: logo, type, colour, layout rules.
- Source files.
- Guidelines a team can follow.
This service is often paired with Website Design and Social Media.
Questions
Asked before every brief.
The answers below are the ones we give on a first call. The full list is here.
What do I actually receive?
Source files with guidelines: the logo system, the type, colour and layout rules, written so a team can apply them.
How many routes do you show?
More than one, and they are distinct directions rather than three versions of one idea. You choose a route before it becomes a system.
Does the identity cover packaging?
Packaging and collateral direction is part of the system, so the product on the shelf and the post in the feed read as one brand.
How long does it take?
About 15 days from start to delivery.
Everything else
The other services.
Start a project